3. Emotion - Deepstash
3. Emotion

3. Emotion

  • Marketing messages tend to focus on information. 
  • Rather than harping on features or facts, we need to focus on feelings; the underlying emotions that motivate people to action. 
  • More anger or more humor led to more sharing. 
  • Emotions drive people to action. They make us laugh, shout, and cry, and they make us talk, share, and buy. 
  • But people are less likely to talk about or share things that make them content because contentment decreases arousal. 

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prince_rahul

The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.

This book explains what makes content contagious. By “content,” I mean stories, news, information, Products, ideas, messages and videos.

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