People Only Care About Other Oeople
The institutional approach to communication is dead. Nobody wanna listen to a faceless company. People don’t trust institutions anymore.
Messaging should come from other people that have an audience, that are trustworthy … that have a point of view.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
Lulu led the comms at Substack and she shares some of the ways she thinks about spreading the message for a small company.
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