Authenticity requires sharing genuine motives and personality. Be boldly vulnerable. Celebrate flaws. Abandon polished perfection; it distances people.Imperfection breeds connection when real.

Conveying Authenticity

Ideas must spark conversations and sharing to spread. Determine your key messages and calls to action.Make content visual, unexpected, and emotional to increase sharing.

Spreading Contagious Messages

<ul><li>Experiences, not just information, grab attention.</li><li>Craft immersive events that engage the senses on many levels.</li><li>Make people active participants, not just observers.</li><li>Leverage surprises and rituals.</li></ul>

Designing Mesmerizing Experiences

Great leaders turn ideas into captivating causes that motivate others to act.

Curiosity is key to engagement. Leave gaps for the imagination. Hint at something deeper. Ask provocative questions. Reveal secrets and insights over time.Surprise people and subvert expectations. Set up mysteries.

Cultivating Curiosity

Avoid vanity metrics like views or followers. Assess how you change beliefs, inspire action, build loyalty, and help people.Measure authentic engagement and lives touched, not just reach.

Measuring Authentic Impact 

Human attention is increasingly overwhelmed by digital distraction. To earn attention, we must understand its psychology - our needs for novelty, emotion, and vision.Design captivating messages and experiences that speak to these needs.

Understanding Human Attention

<ul><li>Leverage classic storytelling techniques of conflict, tension, stakes, and resolution.</li><li>Build empathy through relatable characters.</li><li>Frame stories around transformation and meaning.</li><li>Make abstract ideas vivid through narrative.</li><li>Stories spark action.</li></ul>

Crafting Captivating Stories

Activation requires inspiration. Convey your purpose clearly. Show how you improve lives. Paint a vision people can participate in.Enable people to transcend self-interest and be part of something meaningful.

Inspiring with Purpose

Captivology: The Science of Capturing People's Attention is a book by Ben Parr. In the book, Parr examines the psychological phenomenon that captivates our attention and how we can use this to our advantage.He looks at the science behind attention and explores the factors that make something captivating, including storytelling, emotion, engagement, and more.

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

Cultivating Curiosity

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