Inspiring with Purpose
Activation requires inspiration. Convey your purpose clearly. Show how you improve lives. Paint a vision people can participate in.
Enable people to transcend self-interest and be part of something meaningful.
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Captivology: The Science of Capturing People's Attention is a book by Ben Parr. In the book, Parr examines the psychological phenomenon that captivates our attention and how we can use this to our advantage.He looks at the science behind attention and explores the factors that make something captivating, including storytelling, emotion, engagement, and more.
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