Designing Mesmerizing Experiences
- Experiences, not just information, grab attention.
- Craft immersive events that engage the senses on many levels.
- Make people active participants, not just observers.
- Leverage surprises and rituals.
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Captivology: The Science of Capturing People's Attention is a book by Ben Parr. In the book, Parr examines the psychological phenomenon that captivates our attention and how we can use this to our advantage.He looks at the science behind attention and explores the factors that make something captivating, including storytelling, emotion, engagement, and more.
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