Personalize marketing campaigns based on the values of your audience

The first step is to find out who your audience is and how they like to communicate. It’s important to know what matters to your audience – their likes, dislikes, struggles, interests, goals, etc. Basically, anything that will help you connect with them on an emotional level. Make sure you know w...

Having clear values that you try to live by can make tough decisions easier.

For example, maybe you know there’s a certain amount of time you want to spend with your family, or a baseline level of debt you’re willing to carry.

Know who you are speaking to. It will help you tailor the talk and will help keep the audience engaged.

Is the audience of your speech going to be mainly fellow psychologists, health professionals, other professional groups, students or consumers? What do they want and...