The first of the first when selling something, you have to know who the buyer are. What are their lives like, the demographic, the psychographic, and what problem can your product solve for them.
Your product itself should be solution and that's gonna be your unique value proposition
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The free MBA, I suggest listening to the podcast. There's a lot of real life example that gives more clarity to the context.
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Similar ideas to Ep1. Understanding your target
Figure out your target market, their income, demographics, needs, and preferences.
This research will help you determine what value you can bring them i.e. your unique selling proposition.
This pre-launch phase of the customer discovery process involves answering three critical questions:
Start by creating a buyer persona, or a fictional representation of your ideal customer. This will outline who your audience is, including their demographics, job title, location, age, and general information about income.
Once you have your buyer persona outlined, dig a little deeper by ...
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