Ep 4. Marketing
Product, Place, Promotion, Price it's like the 5W1H for business.
Luxury is not real, it is created by marketing. One of the example is Hermes, it was created by "hating" the customer, it's so hard to get it creates value. While the real value is a way below the market value, the itch itself is from the customer the marketing just giving a way to scratch.
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The free MBA, I suggest listening to the podcast. There's a lot of real life example that gives more clarity to the context.
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