What It Means: If the email requires a more immediate, but perhaps longer, action that you are the best person to handle, do it as soon as you can.
Why It's Important: The "Do" pillar addresses those tasks that are both important and time-sensitive. By dealing with them promptly, you prevent them from turning into urgent crises later on.
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Similar ideas to Do
This bias addresses why we do unimportant tasks we think are time-sensitive over tasks that are not time-sensitive, even if the non-time-sensitive tasks provide greater rewards.
How to overcome this bias:
The matrix is a simple four-quadrant box that answers that helps you separate “urgent” tasks from “important” ones:
Covey suggests you divide a piece of paper into four sections, drawing a line across and a line from top to bottom. Into each of those quadrants, you put your tasks according to whether they are:
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