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Governing policies and structures should safeguard purpose.
Executive compensation, shareholder communications, CSR initiatives and impact reporting should be guided by purpose, not undermined by it.
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An authentic purpose functions as a company's "True North", guiding its strategies and behaviors. It provides a moral compass for decision-making beyond just profits.
Benefits of Purpose
Cultivating a sense of purpose beyond products and services provides many b...
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Companies should look inward to discover their guiding purpose.
It often requires deep contemplation of the founders' visions and analyzing how the company's competencies address human needs.
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In Deep Purpose, Harvard Business School professor Ranjay Gulati examines how leaders and organizations can cultivate a deeper sense of purpose that drives meaningful growth. Through research and examples, he provides a framework for aligning company values with value creation.
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Other curated ideas on this topic:
You begin with a purpose. A purpose is the reason why your organization has begun a journey, guided by the deeply-held values and beliefs that inspire it to make a difference.
Your mission follows the path your organization sets to arrive at its destination: When someone asks you where you ...
Customer Discovery requires a certain mindset. That is more important than a framework:
If you base your actions on a certain purpose, the friction of doing and not doing becomes easier. Without purpose, your efforts won’t be successful, as success is measured by what you achieve.
Finding your purpose is a tough task and it changes as you mature, but it is your personal...
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