Deep Purpose - Deepstash

Keep reading for FREE


Purpose is a reason for being that is grounded in human values



481 reads

Purpose as True North

Purpose as True North

An authentic purpose functions as a company's "True North", guiding its strategies and behaviors. It provides a moral compass for decision-making beyond just profits.

Benefits of Purpose  

Cultivating a sense of purpose beyond products and services provides many benefits. It boosts employee satisfaction, fuels innovation, strengthens stakeholder relationships, and builds trusting brands.  


330 reads

Purpose Discovery (120 words)

Purpose Discovery (120 words)

Companies should look inward to discover their guiding purpose.

It often requires deep contemplation of the founders' visions and analyzing how the company's competencies address human needs.


310 reads

Purpose Communication

Purpose Communication

  • Once defined, purpose should be integrated internally through training, narratives, and leadership modeling.
  • Externally, communicating purpose through advertising, packaging and branding enhances consumer connections.
  • Strategies across the organization should reinforce purpose.

Hiring, training, products, partnerships, and incentives should activate purpose, not just talk about it. Otherwise, purpose rings hollow.


262 reads

Purpose Governance

Governing policies and structures should safeguard purpose.

Executive compensation, shareholder communications, CSR initiatives and impact reporting should be guided by purpose, not undermined by it.


239 reads

Purpose Evolution

Purpose Evolution

  • As the world changes, a company's sense of purpose will need to evolve.
  • Leaders must continually re-examine if current purpose still motivates employees and meets customer needs.
  • Refreshing purpose requires tapping into founding ideals and envisioning future opportunities to serve.


246 reads



Technology helps but it doesn't solve everything. I want to understand my own body.


In Deep Purpose, Harvard Business School professor Ranjay Gulati examines how leaders and organizations can cultivate a deeper sense of purpose that drives meaningful growth. Through research and examples, he provides a framework for aligning company values with value creation.


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates