The “First 15 Minutes” checklist

The “First 15 Minutes” crisis management checklist:

• focus on the current matter.
• become the trusted voice in this crisis. Designate a crisis team.
• monitor in real-time what the media has to say on the topic.
• get a deeper understanding of the scope of the issue and the vital decisions to be made.
• prepare an initial 'holding statement' in order to make your opinion pubic. Make sure the statement goes viral fast.
• document well before speaking publicly. 

• show humanity, compassion, and concern for any human toll – and mean it. 

• follow up on everything that you have engaged yourself to fulfill.