Alkaline water is so popular because it is a sciency-y idea that sounds plausible. There is a thirst for unique strategies for maximizing health and avoiding disease.
Alkaline water is also part of a rising connoisseurship around water. Bottled water became the number one drink in the US for the first time in history. Those who feel healthier are probably drinking more water than they were before, which is a good thing.
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Passionate tv nerd and lifelong web junkie. I love sleeping. Sleeping is a science and I study it.
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