Understanding Google’s Private Sandbox 🕵️♀️ 👀
Google’s Privacy Sandbox is an effort to establish web standards that enable websites to access user information without compromising privacy. It aims to make online ads possible without the use of third-party cookies. The Sandbox has two main goals:
- To phase out support for third-party cookies once newer solutions are in place.
- To reduce cross-site and cross-app tracking while ensuring free access to online content and services.
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No More Cookies - Google's Privacy-Focused Web Standards
trajectorymatrix.substack.com
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Decoding industries, emerging innovations, concepts, products, & more. Untangling the factors influencing them. And, envisioning what lies ahead for them — years down the road.
A closer look at a cookie-free future and what it means for consumers and advertisers.
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