Tracking attention in the browser
User attention is anonymously monitored in the Brave browser, a fast open source, privacy-focused browser that blocks invasive ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers.
Brave cuts out all third-party trackers and middle-players, while providing publishers with a substantially larger revenue share than they are receiving in existing marketplaces. Brave thus aims to reset the online ad-based Web ecosystem, giving advertisers, publishers and customers a win-win solution whose components and protocols can become future Web standards.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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Basic Attention Token (BAT)
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The token is based on Ethereum technology, an open-source, blockchain-based distributed computing platform with smart contracts. The token is derived fro...
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