Better At Relations - Deepstash

deepstash

Beta

Get an account to save ideas & make your own & organize them how you wish.

deepstash

Beta

Why YouTube Stars Influence Millennials More Than Traditional Celebrities

Better At Relations

Better At Relations

Millennials do not relate to the PR agency managed traditional celebrities, who mostly reek of fakeness.

YouTube personalities are not afraid to be goofy, funny, weird and personal, showing their authentic self, and winning the hearts of youngsters.

83 SAVES


This is a professional note extracted from an online article.

Read more efficiently

Save what inspires you

Remember anything

IDEA EXTRACTED FROM:

Why YouTube Stars Influence Millennials More Than Traditional Celebrities

Why YouTube Stars Influence Millennials More Than Traditional Celebrities

https://www.forbes.com/sites/under30network/2017/06/20/why-youtube-stars-influence-millennials-more-than-traditional-celebrities/

forbes.com

4

Key Ideas

A Marketers Dream

Millennials are every marketer’s dream, with more than a trillion dollars of buying power. They are also a challenge, as traditional TV and movie stars are not appealing to them.

Millennials seem to prefer YouTube influencers and social media celebrities for advice on products and services. Surveys show that popular Youtube celebrities occupy half of the top spots in terms of approachability and authenticity among millennials.

Better At Relations

Millennials do not relate to the PR agency managed traditional celebrities, who mostly reek of fakeness.

YouTube personalities are not afraid to be goofy, funny, weird and personal, showing their authentic self, and winning the hearts of youngsters.

Better Engagement

Writing to a traditional celebrity on social media? Good luck getting a first-hand reply.

YouTube personalities reply to comments and schedule Q&A sessions where they are extremely candid.

Trendsetters

YouTube personalities are changing and shaping pop culture and Millennials have their eyes and ears open on what they have to say about design, beauty, games, relationship and conflict management.

SIMILAR ARTICLES & IDEAS:

YouTube Vs TV
YouTube Vs TV

TV in the traditional sense isn’t what it used to be. The mediums watch-worthy content is less viewed on TV screens and more on the internet, especially on YouTube. 

Popular YouTubers...

Everything Is YouTube

The 15-year-old platform to broadcast anyone and anything enjoys an unmatched status on the internet. 

Any video media whatsoever has to have YouTube in its advertising, promotion, and marketing strategy, making it the world’s largest public video hosting platform.

The Rise Of YouTube

In 2005, YouTube started gaining early popularity with short 3-minute videos, which weren’t a threat to mainstream television.

By 2007, there were presidential debates and short celebrity skits to watch. Music and cat videos ruled the roost for years before the influencer group took over.

3 more ideas

Anti-Social Social Media

Studies show that the younger demographic wants restricted, private, secure and exclusive networks which cannot be thronged by unwanted people, like their parents.
These exclusive online social ...

Private Messaging Campfire

Private messaging services like Facebook Messenger and Whatsapp are where private interactions happen and people are comfortable sharing details in private group messaging.
There are new applications like Tex-Rex, The Infatuation, or Community which are helping brands penetrate this private space.

Micro-Communities Campfire

Micro-communities are platforms where people gather around shared interests, beliefs or passions. Some examples are Facebook Pages and Groups, Instagram Stories, Slack and Youtube.

Brands can tap into this by partnering with influencers who have the kind of demographic they are targeting.

one more idea

TikTok

TikTok is a breakthrough social media platform with millions of mostly young users worldwide, who share short videos and funny clips with matching music. 


Lately, its populari...

Gen Z

The appeal of TikTok is mostly among Gen Z, who love music, weird behaviour, humour and fashion. They love the blend of a social media network which is focused on consuming and creating viral content, along with catchy music.

Worth Billions

TikTok, whose Chinese owners are worth billions now, wasn’t the first-of-its-kind app but became a runaway success due to its unique format. Music biggies became early adopters of the TikTok format, using creative techniques to magnetically lure viewers and ensure it goes viral.

2 more ideas

Music: 2010 to 2019

As 2020 settles, we look at the eclectic, vibrant music trends in the last decade, when the music turned truly global, glossy and digital, and when the iPod generation turned to stream endless play...

African Tunes

The 2010s was the decade African stars got globally recognized, and ‘Afrobeats’ went mainstream, with artists like Davido, Wizkid, Mr Eazi, and Burna Boy.

American pop icons like Kanye West and Beyonce took inspiration from African talents, with many collaborations and fusion albums.

K-Pop

Korean Pop kicked off a global fan frenzy in the 2010s. The 2012 megahit ‘Gangnam Style’ kickstarting the rage.

This pop-culture milestone was followed by a string of slick K-Pop hits with glossy and doll-like stars whose dance moves and catchy music gives stiff competition to the ‘mainstream’ music scene in the west.

6 more ideas

An old concept

Beauty supplements aren’t a new concept. We've been able to buy hair and nail formulas for decades at the drugstore.

The supplements, from vitamin ingredients like biotin, zinc, folic ac...

The beauty supplement market

Although beauty supplements were a small part of the beauty industry previously, they are now becoming increasingly popular. The global beauty supplement market is growing rapidly and is expected to reach $6.8 billion by the end of 2024.

A survey of buyers revealed that supplement brands, not skin care or makeup brands, are most likely to be picked up by retailers, as

beauty supplements have become hope in a bottle.

Marketing supplements

The concept may not be new, but the techniques used to market supplements are.

In 2013, companies realized they could make use of social media to promote their supplements as youthful and fun.

One of the attractive qualities for supplements is a strong engagement on social media, with packaging designed to be super-shareable.

4 more ideas

Astrology in the modern times
Astrology in the modern times

Astrology has known different times, throughout which it was more or less important to people all over the world.

Millennials are said to have taken astrology to the next level. By allo...

Astrology and its perceived benefits

Astrology should not be perceived as a science, but rather as a system that explains each sign's evolution, including facts on personality, life cycles and relationship patterns, based on what the planets do or will do.

Having this in mind, individuals turn to astrology whenever they feel overwhelmed, whether it is about personal or professional stress. In return, they expect astrology to provide them with better perspectives and positive mindset.

Astrology and its believrs

For most of the people, astrology feels like a comforting magic that allows them to escape today's too organized and predictable life.

In order to feel the need to seek for astrology, one should first realize that he or she does not want pre-established answers anymore, but rather the pleasure to discover on own ground the truth, the freedom and the meaning of things. However, there is still a great amount of individuals who believe in astrology in a more rational way, while coming to the conclusion that this is some sort of language, of a tool.

one more idea

Sesame Street
Sesame Street

Before Sesame Street, music wasn't even considered as a means to teach children. But Sesame Street changed that and proved that kids are very receptive to a grammar lesson contained in a song.

Musical stars

Big-name stars lined up to make guest appearances. Stevie Wonder and Grover; Loretta Lynn and the Count; Smokey Robinson and a marauding letter U. "Sesame Street" also showcased Afro-Caribbean rhythms, operatic powerhouses, Latin beats, Broadway showstoppers, and bebop.

Now, after 4,526 episodes, the legacy is evident: It impacted the music world as much as it shaped TV history, inspiring fans and generations of artists.

The goal

The aim of "Sesame Street" was to build school preparedness and narrow the educational gap between lower- and upper-income children.

They used pedagogy advice from a Harvard professor. Research also showed children were more receptive when they watched with caregivers, so celebrities were introduced.

3 more ideas

Rock & Roll
Rock & Roll

Growing up in the 50's was a blessing due to a strange beast called Rock & Roll, the sound of which was a siren call to many, and the negative reaction given by the parents was like a certi...

A Different Tune

Rockers like Chuck Berry and Bill Haley, who idolized the legend Louis Jordan, strangely enough, sounded nothing like him. The new rockers, influenced by the previous generation of music, looked and sounded completely original and breathtaking.

Bill Haley and The Comets were a runaway success in 1955, having an R&B style yet a unique sound of their own.

The Riffs of The Generation

... were recorded by producer Sam Phillips of Sun Label including Elvis Presley, Carl Perkins, Johnny Cash and Jerry Lee Lewis among other stalwarts.

The tunes were mostly rebellious, catering to the teen crowd, and the ‘Marginal Americans’, those living in the ghettos or doing lowly jobs. This segment helped rock & roll explode in the mid-Fifties, making it a social and generational disruption of the highest degree.

7 more ideas

Astrology and cultural acceptance

Astrology is currently enjoying a broad cultural acceptance through the Internet. It is a content business as well as a traditional spiritual practice.

Many people are explaining themselv...

Popularity of astrology

The rise of astrology is explained as a result of the decline of organized religion and the insecurity of the economy and politics. 

People want some stability in a world of chaos where they wonder what is going on in their lives.

Astrology

At the center of astrology is the pattern of a person’s life that corresponds to the planetary pattern at the moment of his birth.

Astrology has helped people decide when to plant crops or go to war. It is used to predict a person's life and interpret his character. For some, astrology can explain everything, from earthquakes to the rise of social media.

3 more ideas

A Positive Experience
A Positive Experience

Joe Wicks (The Body Coach) home workouts have become a rage among families in lockdown, amassing 23 million viewers a week. The whole experience feels unifying and motivating, in an age of physical...

The Godfather Of Fitness

.. was Jack LaLanne, whose self-titled fitness show in the US ran from 1951 to 1985, after which his celebrity status made him appear in prime-time sports and even on The Simpsons.

His bulging biceps coupled with a soft, empathic approach had a sense of intimacy and motivation, which resulted in a magnetic pull on women and children.

Bonnie Prudden

... an expert mountaineer and youth fitness advocate, founded the Institute of Physical Fitness in NY in 1954, making her a force to reckon with and a regular on prime-time US shows.

She enjoyed a long and prosperous media career until the age of 97 when she died in 2011.

4 more ideas