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Better At Relations
Millennials do not relate to the PR agency managed traditional celebrities, who mostly reek of fakeness.
YouTube personalities are not afraid to be goofy, funny, weird and personal, showing their authentic self, and winning the hearts of youngsters.
69
173 reads
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A Marketers Dream
Millennials are every marketer’s dream, with more than a trillion dollars of buying power. They are also a challenge, as traditional TV and movie stars are not appealing to them.
Millennials seem to prefer YouTube influencers and social media celebrities for advice on products and serv...
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280 reads
Better Engagement
Writing to a traditional celebrity on social media? Good luck getting a first-hand reply.
YouTube personalities reply to comments and schedule Q&A sessions where they are extremely candid.
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176 reads
Trendsetters
YouTube personalities are changing and shaping pop culture and Millennials have their eyes and ears open on what they have to say about design, beauty, games, relationship and conflict management.
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173 reads
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Millennials, Gen Z and Gen Alpha
Youngsters of all age groups find Youtube celebrities in the same league as any traditional pop or movie star. These Independent creators are responsible for nearly five billion videos streamed daily on the platform.
The Shoestring Budget ‘Anybodies’ mostly start with...
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