Better At Relations
Millennials do not relate to the PR agency managed traditional celebrities, who mostly reek of fakeness.
YouTube personalities are not afraid to be goofy, funny, weird and personal, showing their authentic self, and winning the hearts of youngsters.
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Millennials, Gen Z and Gen Alpha
Youngsters of all age groups find Youtube celebrities in the same league as any traditional pop or movie star. These Independent creators are responsible for nearly five billion videos streamed daily on the platform.
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