People are more influenced by someone they like, such as friends or celebrities. This is simple truth.

What is less known is that this simple liking rule can apply to any individual we’ve never met before.

We can increase the likelihood for our offer to be accepted by making someone l...

When asking for a favour you are putting someone out of their way. Remember that asking for a favour is like selling someone a pitch to buy.

You must be empathetic and seek to add value to them too. Here's why: 

1. You can talk on their terms and what they can do. This way it becomes ...

Some researchers think this effect comes from our need to reconcile us doing someone a favor and us not liking that person, so we assume that we like them. 

Other researchers think that the one being asked for help senses that the one asking wants to get friendly with them and in turn recip...