The influence of TV on politics

Ever since the first televised debate between Kennedy and Nixon, back in 1960, television has been playing an essential role in influencing people's political choices. After sixteen years of break, starting with 1976, televised debates have become standard practice in politics. 

What is maybe the most interesting about how television influenced politics is the fact that individuals, as well as parties, are now taking into account additional factors when judging the candidates, such as looks and the ability to debate.