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Marie Kondo’s decluttering philosophy, which became a rage, invited critics to label her as someone who has an anti-capitalist agenda that can cripple the economy.
She was also labeled as someone who only appeals to the rich. This unwanted attention resulted in even more business opportunities.
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Takumi Kawahara and Marie Kondo, a couple from Japan, are co-founders of KonMari Media. They have a bestseller (authored by Kondo) about decluttering and cleaning your world, and also a highly popular Netflix series of the same topic: Decluttering and Cleaning.
The Netflix Show ‘Tidying Up with Marie Kondo’ is the most-watched non-fiction show on the platform. She is now at par with Martha Stewart, Oprah, and Gwyneth Paltrow, as a goddess of wellness and domesticity.
The commitment and pure dedication of Marie Kondo are evident in her body language and facial expressions and is a huge driver of the appeal of the Netflix show.
Along with the of conquering the corporate world, Kondo is also focussing on kids, by providing educational material, flashcards and even a picture book aimed at educating kids to sort and declutter. By introducing these habits early in children’s lives, kids will avoid the problem altogether.
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