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Marie Kondo cleaned house. Now she wants to fix your whole life

https://www.fastcompany.com/90490761/marie-kondo-cleaned-house-now-she-wants-to-fix-your-whole-life

fastcompany.com

Marie Kondo cleaned house. Now she wants to fix your whole life
The millennial doyenne of decluttering is poised to build the next lifestyle empire. But will it spark joy?

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Declutter Your World

Declutter Your World

Takumi Kawahara and Marie Kondo, a couple from Japan, are co-founders of KonMari Media. They have a bestseller (authored by Kondo) about decluttering and cleaning your world, and also a highly popular Netflix series of the same topic: Decluttering and Cleaning.

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Tidying Up with Marie Kondo

The Netflix Show ‘Tidying Up with Marie Kondo’ is the most-watched non-fiction show on the platform. She is now at par with Martha Stewart, Oprah, and Gwyneth Paltrow, as a goddess of wellness and domesticity.

She has an e-commerce website, blog, newsletter, and does consultation work in over 40 countries through her personally created brand. 

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The Criticism

Marie Kondo’s decluttering philosophy, which became a rage, invited critics to label her as someone who has an anti-capitalist agenda that can cripple the economy. 

She was also labeled as someone who only appeals to the rich. This unwanted attention resulted in even more business opportunities.

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The Personality Of Kondo

The commitment and pure dedication of Marie Kondo are evident in her body language and facial expressions and is a huge driver of the appeal of the Netflix show.

Kondo’s decluttering techniques are highly sought after, resulting in unprecedented growth and demand, including items for sale that ‘spark joy’, available on her online store.

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Decluttering Early

Along with the of conquering the corporate world, Kondo is also focussing on kids, by providing educational material, flashcards and even a picture book aimed at educating kids to sort and declutter. By introducing these habits early in children’s lives, kids will avoid the problem altogether.

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SIMILAR ARTICLES & IDEAS:

The junk drawer

The junk drawer

The "junk drawer" has become a universally acknowledged space where you store all the things that doesn't seem to have a place. It is not always a drawer - it could be a room,...

Discard before organizing

Don't think how you will organise items if you're still considering what to keep. You can only assess available storage space when you're done decluttering.

Sort and throw away first before you put back the stuff you've been collecting in your junk drawer.

Tidy by category, not location

Gather all the items of one category in one spot. You can only decide what to keep and what to discard if you know what you have and how much you have.

Categorization is important in the process of decluttering. The five main categories are clothes, books, paper, miscellaneous, mementos. Gather and assess all like items at the same time. If you have two junk drawers, tackle the objects in both spaces at the same time.

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Pros of the KonMari Method

  1. Decluttering in one shot allows for immediate transformation: If you tidy a little at a time, you would tidy forever because you wouldn't see the drastic results.
  2. Sorting by ...

Cons of the KonMari Method

  1. This process may not be realistic for larger spaces or families: This guide is written from the point of view of a single woman in her early 30's who lives in a small flat in Japan.
  2. Category sorting may not be as effective if you have a family.
  3. Untagging clothes and immediately hanging them in your closet doesn't always make sense.
  4. The book doesn't address how to deal with children's toys.

KonMari is not full-proof

If you're single, or a couple with a small pet in a tiny apartment it may work. But if you're a large family in a larger space you'll have to pick and choose what works otherwise outsource some of the work.

The Japanese Art of Decluttering and Organizing

It explores how putting your space in order causes correspondingly dramatic changes in lifestyle and perspective.

Marie Kondo, the author, recommends that you start by discarding an...

The problem with storage

Putting things away creates the illusion that the clutter problem has been solved.

Organizing all your junk better does not equal getting rid of clutter. And unfortunately most people leap at storage methods that promise quick and convenient ways to remove visible clutter.

Tidy by category, not by location

For example, set goals like “clothes today, books tomorrow.” 

We often store the same type of item in more than one place and when we tidy each place separately, we fail to see that we’re repeating the same work in many locations.