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The Personality Of Kondo

The commitment and pure dedication of Marie Kondo are evident in her body language and facial expressions and is a huge driver of the appeal of the Netflix show.

Kondo’s decluttering techniques are highly sought after, resulting in unprecedented growth and demand, including items for sale that ‘spark joy’, available on her online store.

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Along with the of conquering the corporate world, Kondo is also focussing on kids, by providing educational material, flashcards and even a picture book aimed at educating kids to sort and declutter. By introducing these habits early in children’s lives, kids will avoid the problem altogether.

Takumi Kawahara and Marie Kondo, a couple from Japan, are co-founders of KonMari Media. They have a bestseller (authored by Kondo) about decluttering and cleaning your world, and also a highly popular Netflix series of the same topic: Decluttering and Cleaning.

The Netflix Show ‘Tidying Up with Marie Kondo’ is the most-watched non-fiction show on the platform. She is now at par with Martha Stewart, Oprah, and Gwyneth Paltrow, as a goddess of wellness and domesticity.

Marie Kondo’s decluttering philosophy, which became a rage, invited critics to label her as someone who has an anti-capitalist agenda that can cripple the economy. 

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