Strategies support the plan to achieve the goal and tend to be more general ideas.
Tactics are actions taken to make the plan happen.
For example,
Social media marketing would be a strategy. It's a general idea.
An actions on social media would be the tactics. These support the strategy.
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“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”_ Sun Tzu
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Even the most elegant, well-planned strategy is useless if we do not take thoughtful steps to achieve it. While the overall goal remains stable, the steps we take to achieve it must be flexible enough to adjust to the short-term realities of our situation.
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Marketing Strategy Definition
Different types of marketing strategies are designed to achieve different goals.
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Strategy And Tactics Are Complementary
Strategy is the overarching plan or set of goals. Tactics are the specific actions or steps you undertake to accomplish your strategy.
A personal strategy might be to get into a particular career, whereas your tactics might include choosing your educational path, seeki...
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