Marketing Strategy VS Tactics

Strategy is the overarching plan or set of goals. Tactics are the specific actions or steps you undertake to accomplish your strategy.

A personal strategy might be to get into a particular career, whereas your tactics might include choosing your educational path, seeki...

Different types of marketing strategies are designed to achieve different goals. 

• You can use your marketing strategy to target consumers at different stages in the sales funnel. 
• You can use the metrics you generate from these strategies to pin down your customer buying journe...

A strategy is always developed with a set of scenarios studied and selected. It requires common sense as well as experience.

Example: A strategy can be an aeroplane, and the scenarios can be the conditions under which it can fly, or which it can crash.