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The 12 Most Intense Marketing Wars Ever

The 12 Most Intense Marketing Wars Ever
Marketers don't always play nice, especially when they're trying to take on one of their closest rivals. Often the most brutal battles come in the form of comparative advertising -- the direct comparison of one company's product to another. Once the line is drawn, it's up to the opposition to either fire back or ignore its competitor.


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Verizon and AT&T

Verizon ads compared the companies' superior 3G coverage to AT&T's with "There a Map for That." AT&T hit back with a series of TV spots attacking Verizon network's inability to browse the web while talking on the phone.

Then AT&T sued Verison over the accuracy of its 3G ads, which led to a countersuit. Both lawsuits were dropped.




Starbucks and Dunkin' Donuts

In 2007, Dunkin' ran ads that mocked the uppity coffee culture. Starbucks remained silent.

In 2008 Dunkin' declared its coffee superior to Starbucks. The campaign told coffee drinkers to avo...

Progresso and Campbell

In 2008, global industry leader Campbell increased its longstanding rivalry with Progresso with an ad campaign that showed that Progresso soups contained more MSG than Campbell's Select Harvest.

Avis targeted Hertz

Hertz was the first national car rental company, followed by Avis.

In 1956, Hertz launched a slogan, "More people by far... use Hertz Rent-A-Car." Avis followed with its "We Try...