The role of a leader is not come up with all the ideas but to create an environment in which great ideas can happen.

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Who Is Talha Mumtaz

People don’t buy what you do. They buy why you do it.

Persuading your consumers to buy from you using attractive promotions, discounts, buy one get one free offers may drive short term sales but they won’t win you customer loyalty. To win customer loyalty, you need to appeal to their emotions. Simply telling them about your features might appeal to their logic brain but it would already be bombarded by other companies doing the same. So to differentiate yourself, you need to go out of the way. Be authentic, be real to your customers and give them a reason to trust you not because your product is cheaply priced but because it resonates with them.

Appeal To Emotions To Win Loyalty

The usual thought when starting a company is to either find a great idea or build a great service. The problem is that whatever characteristic you build your product on, chances are, others are already offering it. So why should consumers buy from you? Well, because they need to know the “Why” behind your purpose. People don’t Apple because it’s the only company selling smartphones or computers, they buy the “Why” behind the products. The clearer your purpose, beliefs, and values are, the more you would be able to attract your consumer’s attention and loyalty.

Start With A Why To Create An Impact

When you think of Disney what does it remind you of? Mickey mouse, joy, excitement and Walt disney of course, right? But do you remember “Roy”? Most probably not. However, Disney may not have been the disney it is today if Roy wasn’t working alongside Walt. While Walt dreamed of the “Why”, Roy induced the “How” and “What”. That is how you will also survive at the top. By not just focusing on the Why but also then working to organise your structure. When purpose meets discipline, it brings a wonderful success to your organization.

Why, How And Then What

Why start with a product when you can start with “Why”? Read on to understand how starting with why can help you long-lasting and more successful business than starting with something tangible and short-lived.

The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.   START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?   People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.    START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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Simon Oliver Sinek is a British-born American author and inspirational speaker. He is the author of five books, including Start With Why and The Infinite Game.

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