Appeal To Emotions To Win Loyalty
Persuading your consumers to buy from you using attractive promotions, discounts, buy one get one free offers may drive short term sales but they won’t win you customer loyalty. To win customer loyalty, you need to appeal to their emotions. Simply telling them about your features might appeal to their logic brain but it would already be bombarded by other companies doing the same. So to differentiate yourself, you need to go out of the way. Be authentic, be real to your customers and give them a reason to trust you not because your product is cheaply priced but because it resonates with them.
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