Brendan Kane’s book will teach you how to effectively market your business, grow your user base and get your product out in front of a wide audience.

Why Should You Spend The Next Five Minutes Reading This?

To grow big instantly on Instagram, you will often need to reach out to a successful page in your niche and ask them to give your content a place (via a promo or shoutout) on their page. Promos are often better. Also, you will need to do a lot of research before you create any content as that content will represent your brand on the media and should be useful for other insta accounts as well. While some brands tend to go for viral thumbnails and catchy taglines, the content engagement actually matters if you want the users to share your content on their pages or with others. Make it relatable.

Going Instantly Big On Instagram Is Often Reliant On Advertising

Even though building an audience does take a lot of time and effort, it’s actually one of the easier tasks. The harder part is maintaining that following, receiving engagement on posts consistently, and experiencing continual growth.

One of the biggest benefits of social media channels is their ability to help you reach and pinpoint your most ideal audience. For example, Facebook actually lets you target audience based on gender, location, interests, and lifestyle choices. Before you start producing a very specific content, experiment with different audience types based on different audience interests to figure out which audience is the most suitable and what kind of content will they like the most. Once you have done that, go big on your audience and craft compelling and engaging content. Find similar audience and repeat.

Think About Your Audience. Figure Them Out

If your product can suit the global trends, try to invest in acquiring invaluable followers from other countries as well by using high-quality, localised content. Start with countries that wouldn’t cost you much such as Indonesia, Brazil and India on Facebook where the population is high but the GDP is low which may let you spend less but acquire valuable insights about the general audience. Gaining followers from such countries can also bring a universal validation to your business showing how you care about diversity and culture. evenue may be low but also will be the cost of acquisition.

Don’t Just Limit Yourself To One Locale. Invest In Others

And lastly, just to add to the invaluable knowledge, if you want to grow big on social media, make sure you are testing as much as possible. Gaming industry tests prototypes and different instances from their games in “playable ads” to test which ads are getting the most engagement. Then they build their product on those prototype ideas. Maybe you can do the same for your product.

Remember, it's not always about the content but rather the context you present the content in. Construct your messages so they connect with all the different ways people perceive the world.Communicate the same message in different styles.

Followers in emerging markets can cost less than a penny, versus eight or nine cents in the United States. In emerging markets, there's often less competition and users spend more time on mobile devices.

Brendan Kane is a digital strategist with over ten years of experience and helps businesses maximise their potential through customer engagement online by utilising social media tools as well as other channels.

Who Is Brendan Kane?

Learn how Brendan Kane built a massive following in just 30 days and how you can too.

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms.  How can you make a significant impact in the digital world and stand out among all the noise?  Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you.  In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.  Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:     • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google    • Ray Chan, CEO and cofounder of 9GAG    • Julius Dein, internet personality and magician with nearly 16 million Facebook followers    • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas    • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen    • Eamonn Carey, managing director at Techstars London    • Jonathan Skogmo, founder and CEO of Jukin Media, Inc.    • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

BRENDAN KANE

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