Step 1

Let go of negative thought patterns and beliefs about yourself. Drill down to the core of those negative thoughts and tell yourself a different story. Think about what you would say to a close friend who said those things about themselves.Don't try to fight negative thoughts, tho...

As a content producer, the idea is that your text will serve those who read it, not yourself. So before you start writing, look at the topic you are going to write about from the point of view of your target audience. Ask yourself:

• What experience does this text create...

It is important to gather a rich pool of raw material. This can only be done by reading extensively and constantly feeding your brain with new ideas. 

Are you someone who constantly runs out of ideas? Ask yourself how often you are filling yourself with new knowledge.