Do the same. Many are trying to imitate others, if you become another, you may never be noticed. So be authentic and be yourself. You may not get a very large following by being yourself, but your audience will resonate with you and love you for who you. That’s where the value is. Do know that being authentic means that it might take you a bit longer to gather a large audience but if you keep working on yourself and your content, they will eventually take notice of you and start following you.

Be Genuine

What a time to be alive right? You have the whole world at your disposal within just a few social media apps. However, you need to understand what medium suits your personality as well. For example, if you love summarising things, try joining and sharing on X (previously twitter). Or if you love sharing infographics, Pinterest may be the way to go. Or if you love writing long form content, you can start sharing on Medium. It might also depend on your personality being intro or extrovert. Extroverts may be more comfortable with video/audio format while introverts with writing.

Choose A Medium That Suits Your Personality

If you don’t know what you are passionate about, you need to find it. Try to find what you love doing for a long time without losing the interest. Let’s day you love gardening, for some, it may be hard to figure out how to make it profitable. But that is exactly what Gary is here to teach you.

Become A Brand Before Growing A Brand

Now that you have found your passion and are ready to turn it profitable, you need to become a personal brand. Gary Vaynerchuk didn’t become a digital marketing influencer by talking about digital marketing directly. In fact, he started by taking about wine business on YouTube. It wasn’t an overnight success but eventually, people started knowing him as the loud guy passionate about wine. That’s when he knew he’d turned himself into a brand.

Once You Have Figured Out Your Passion, It’s Time To Earn Money

Faking it till you make it may be true in other areas of life, it may not work well when establishing yourself on social media channels. For example, Gary Vaynerchuk swears a lot and is loud. If he wanted to fake by toning down, he might just have been ignored by his audience who loves him for being who he is.

Channel Finalised? Now Be Authentic

Developing your personal brand is the same thing as living and breathing your resume.

And lastly, I believe with new platforms gaining traction everyday, you always have the opportunity to start from zero and make your place in a short time. Try to find the platform you love sharing the most, and just start sharing something you love and think your audience will love you for sharing with them.

Before Gary Vaynerchuk became a digital marketing expert, he used to work on his family wine business. He used digital platforms such as Google Ads to grow his business massively. Gary started Vaynermedia in 2009, which is the same time when he wrote this book. The purpose behind this book is to help everyone turn their passion into profitable project using digital channels and platforms. Read on to learn what Gary has to share with you from his experiences in growing his own business.

The Purpose Of This Book?

There no longer has to be a difference between who you are and what you do.

You may already know Gary Vaynerchuk. He is currently a very influential personality on X, Youtube and other platforms. He also runs a social media and digital marketing agency called Vaynermedia. He also likes to speak frequently at social media conferences.

Who Is Gary Vaynerchuk?

Would you ever buy something from a store if that store was found to be involved in corruption, stealing or charging over-prices? Of course not right? Well, same is the case when turning yourself into a brand. You need to protect your reputation and give people value that can really help them. Be authentic, don’t try to copy others as copycats aren’t always successful. Be yourself and give a genuinely good experience to your audience.

Become A People Brand And Protect Your Reputation

Learn how Digital Marketing expert Gary Vaynerchuk can help you turn yourself into a brand by using social media and see your financial status improve.

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.

GARY VAYNERCHUK

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