Talha Mumtaz ✔️'s Key Ideas from Crush It!
by Gary Vaynerchuk

Before Gary Vaynerchuk became a digital marketing expert, he used to work on his family wine business. He used digital platforms such as Google Ads to grow his business massively. Gary started Vaynermedia in 2009, which is the same time when he wrote this book. The purpose behind this book is to help everyone turn their passion into profitable project using digital channels and platforms. Read on to learn what Gary has to share with you from his experiences in growing his own business.

If you don’t know what you are passionate about, you need to find it. Try to find what you love doing for a long time without losing the interest. Let’s day you love gardening, for some, it may be hard to figure out how to make it profitable. But that is exactly what Gary is here to teach you.

Now that you have found your passion and are ready to turn it profitable, you need to become a personal brand. Gary Vaynerchuk didn’t become a digital marketing influencer by talking about digital marketing directly. In fact, he started by taking about wine business on YouTube. It wasn’t an overnight success but eventually, people started knowing him as the loud guy passionate about wine. That’s when he knew he’d turned himself into a brand.

Would you ever buy something from a store if that store was found to be involved in corruption, stealing or charging over-prices? Of course not right? Well, same is the case when turning yourself into a brand. You need to protect your reputation and give people value that can really help them. Be authentic, don’t try to copy others as copycats aren’t always successful. Be yourself and give a genuinely good experience to your audience.

What a time to be alive right? You have the whole world at your disposal within just a few social media apps. However, you need to understand what medium suits your personality as well. For example, if you love summarising things, try joining and sharing on X (previously twitter). Or if you love sharing infographics, Pinterest may be the way to go. Or if you love writing long form content, you can start sharing on Medium. It might also depend on your personality being intro or extrovert. Extroverts may be more comfortable with video/audio format while introverts with writing.

Faking it till you make it may be true in other areas of life, it may not work well when establishing yourself on social media channels.

For example, Gary Vaynerchuk swears a lot and is loud. If he wanted to fake by toning down, he might just have been ignored by his audience who loves him for being who he is.

Do the same. Many are trying to imitate others, if you become another, you may never be noticed. So be authentic and be yourself.

You may not get a very large following by being yourself, but your audience will resonate with you and love you for who you. That’s where the value is.

Do know that being authentic means that it might take you a bit longer to gather a large audience but if you keep working on yourself and your content, they will eventually take notice of you and start following you.