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Expand Your Qualifications

Expand Your Qualifications

Expanding your skills and expertise is a surefire way to solidify and improve your personal brand

Once you complete your extracurricular, make sure to post your new certification on your LinkedIn, your resume (if relevant) and your personal website to cash in on the branding payoff.

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Leverage Social Media

Social media is an incredibly powerful tool for personal branding. 

  • Your up-to-date profiles can tout your skills and accomplishments for you, without you so much as saying a word.
  • Try joining LinkedIn groups or Twitter chats to participate in discussions relevant to your industry and connect with fellow professionals.
Focus on Relationships

Don't pressure yourself into thinking that you need to be the center of attention or speak with a large audience.

If you continue to build one meaningful relationship at a time with the people who actually matter to you, by setting up informal meetings or coffee dates, you'll actually end up with a stronger personal brand than those people who fly around networking events engaging in endless conversations about the weather.

Create a Plan for Networking

You're probably going to find yourself in a crowd of strangers every now and then. It can be particularly helpful for introverts to have a plan—before ever even wandering into that sea of people. 

Are there any specific attendees you're hoping to chat with? Think through ahead of time how you'll approach them and what you'd like to talk with them about. You can even arm yourself with a few conversation starters.

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RELATED IDEAS

Focus and Specialize in One Area

It means you have to focus your brand on one area of achievement

You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.

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IDEAS

As an introvert, you have a great capacity for building deep and strong relationships with family, friends and your spouse. Make sure that you do that and it’ll also give you the courage to act more extroverted in other areas of life.
 You may think you know yourself, but others may see you differently. 

A more accurate measure of your value is the perception held by others. Ask trusted members of your network for an example of when they’ve seen you at your best and the strengths they noticed you using.