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How to Build Your Personal Brand When You're an Introvert
Expand Your Qualifications
Expanding your skills and expertise is a surefire way to solidify and improve your personal brand.
Once you complete your extracurricular, make sure to post your new certification on your LinkedIn, your resume (if relevant) and your personal website to cash in on the branding payoff.
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Leverage Social Media
Social media is an incredibly powerful tool for personal branding.
- Your up-to-date profiles can tout your skills and accomplishments for you, without you so much as saying a word.
- Try joining LinkedIn groups or Twitter chats to participate in discussions relevant to your industry and connect with fellow professionals.
Focus on Relationships
Don't pressure yourself into thinking that you need to be the center of attention or speak with a large audience.
If you continue to build one meaningful relationship at a time with the people who actually matter to you, by setting up informal meetings or coffee dates, you'll actually end up with a stronger personal brand than those people who fly around networking events engaging in endless conversations about the weather.
Expand Your Qualifications
Expanding your skills and expertise is a surefire way to solidify and improve your personal brand.
Once you complete your extracurricular, make sure to post your new certification on your LinkedIn, your resume (if relevant) and your personal website to cash in on the branding payoff.
Create a Plan for Networking
You're probably going to find yourself in a crowd of strangers every now and then. It can be particularly helpful for introverts to have a plan—before ever even wandering into that sea of people.
Are there any specific attendees you're hoping to chat with? Think through ahead of time how you'll approach them and what you'd like to talk with them about. You can even arm yourself with a few conversation starters.
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Personal Branding
A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.
Branding yourself
Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values.
Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens and destroys your brand.”
Focus and Specialize in One Area
It means you have to focus your brand on one area of achievement.
You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.
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Mindsets around new conversations
Go into a situation where you will need to speak with people with the mindset of, "I am curious and I want to learn more about other people", rather than going into it with the mindset...
Listen with intent
The best conversationalists aren’t those who always have witty things to say, but those who are genuine listeners.
Good listeners don’t just listen with their ears, but with their whole body. They lean into the conversation, establish eye contact, and provide their undivided attention to the person they’re speaking with.
Ask open-ended questions
Those that require more than a “yes” or “no” answer, are the best type of questions to ask if you’re looking to establish common ground.
Just be careful not to overdo your questioning. You don’t want the other person to feel like they’re being interrogated.
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Attending conferences
But skipping them isn't the bes...
Change your mindset
See networking from a different perspective: You’re not just networking because you should; you’re doing it because it’s good for your career.
Pre-introduce yourself
Think about the people you would like to get to know and then carve out time to accomplish that goal:
- A few before the conference, make a 'priority wish list' of people you’d like to meet.
- Send those people an email introducing yourself and asking to meet; if possible, get an introduction from a mutual friend or colleague.
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