How has the fitness video adapted to the YouTube age?
The goal of the traditional workout video was weight loss and fitness. More recently, there has been a switch in fitness videos.
It is now more focused on an intimate and interactive experience with your favorite fitness vlogger.
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There are more than 30 million fitness videos on YouTube alone and many more on other social media platforms.
Upcoming fitness instructors can publish and gain a following without a star status, a fancy studio or expensive equipment, by recording and editing their workouts.
Fitness vloggers are able to attract a mass audience and use their influence to introduce products to their viewers. They are picky about the products they introduce and want only to promote something they would use themselves.
A study by a marketing platform found that 92% of people preferred hearing about brands from influencers, rather than through paid adverts.
The revenue comes from advertising share and sponsorship for those with a large enough social media following.
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Joe Wicks (The Body Coach) home workouts have become a rage among families in lockdown, amassing 23 million viewers a week. The whole experience feels unifying and motivating, in an age of physical...
.. was Jack LaLanne, whose self-titled fitness show in the US ran from 1951 to 1985, after which his celebrity status made him appear in prime-time sports and even on The Simpsons.
His bulging biceps coupled with a soft, empathic approach had a sense of intimacy and motivation, which resulted in a magnetic pull on women and children.
... an expert mountaineer and youth fitness advocate, founded the Institute of Physical Fitness in NY in 1954, making her a force to reckon with and a regular on prime-time US shows.
She enjoyed a long and prosperous media career until the age of 97 when she died in 2011.
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The phenomenon of rebelling against any perceived control from others is known as control aversion. People do not want to be explicitly told what to do and form a natural rebellion against strict commandments.
While they are trying to learn things at home using the online tutorials, they are increasingly having a short temper and lack of patience.
The stressful and uncertain situations created by a global crisis, from which the news industry is thriving nowadays, is making the positive words and messages from the instruction videos sound forced or even fake. Staying in isolation is also linked with increased frustration, anger and stress.
People want to connect with others in-person and traditional methods of doing things, like cooking with a recipe book or taking a live workout class are always preferable to sitting isolated in a closed room.
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We are addicted to our phones-that is a fact we are all aware of. Furthermore, in periods of time when we cannot have direct interactions with other individuals, we even tend to obsess over our mob...
Whenever you feel like you are spending way too much time on your screen, consider setting clear boundaries: it is not the same to work and to just waste your time by watching things that might even end up increasing your anxiety.
Therefore, try using a separate device for work and personal activities and, the most important, make sure to set a limit to the amount of time spent while checking news on social media.
Whenever you choose to spend your time on checking social media, make sure this is not a wasted time.
So why not trying to learn something useful during the days when you cannot leave your house due to different reasons?
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