Food is Big Business

Farmer markets have increased exponentially over the last two decades, while food trucks, those ‘exotic/organic/delicious meals on wheels’, had combined revenue of USD 1.2 billion in 2012.

Cooking shows are huge and wide-ranging, while social media accounts of certain food photographers, or foodtographers, have followers in the count of millions. Dedicated food imagery websites are doing well, making food photography rival even the selfie craze.