How "Generation Yum" Is Stoking The Foodie Frenzy

Farmer markets have increased exponentially over the last two decades, while food trucks, those ‘exotic/organic/delicious meals on wheels’, had combined revenue of USD 1.2 billion in 2012.

Cooking shows are huge and wide-ranging, while social media accounts of certain food photographers, or foodtographers, have followers in the count of millions. Dedicated food imagery websites are doing well, making food photography rival even the selfie craze.

Full course meals are giving way to ‘grazing’ as the new dining trend. Small portions or platters with a colourful variety are increasingly preferred with major restaurant chains like TGI Fridays and Olive Garden making sure everyone is included in tasting different kinds of food.

... have brought the ‘Foodie’ culture to where it is today, changing the definition of what fine food is. Simple everyday stuff like cheese and crackers were rethought and creatively made into ‘click-worthy’ food.

Millennials, over half of which are certified foodies, took it even further, and ad campaigns made full use of the foodie fad with slogans like ‘Follow Your Craving’ and ‘Obey Your Thirst’.

Foodie culture is synonymous with a youngsters core ‘individualistic’ traits. It gives them a drive and an opportunity to document their lives.

Generation Yum is not extensively hooked to edgy music or exotic drugs but is inclined towards minimalism, veganism, organic farming, and other sustainability programs.