Gen X And Millennials

... have brought the ‘Foodie’ culture to where it is today, changing the definition of what fine food is. Simple everyday stuff like cheese and crackers were rethought and creatively made into ‘click-worthy’ food.

Millennials, over half of which are certified foodies, took it even further, and ad campaigns made full use of the foodie fad with slogans like ‘Follow Your Craving’ and ‘Obey Your Thirst’.