When we talk about Content Marketing, we think about a lot: planning, optimization, posting frequency, results. Many people forget, however, that the basis of good content is still good writing.

Content is any means by which you communicate with people int...

1. You can learn how impactful your organic and paid LinkedIn marketing content is with the platform's Content Marketing Score and Trending Content resources.
2. Your Content Marketing Score tell...

• Research: Content should reflect factual, research-based information - it helps to establish your authority in the field. In-depth research can guide your content creation process, preventing you from wasting your money & losing your credibility. Research on:

1. Business Goals ...