Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust and action.
SETH GODIN
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Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.
"This is Marketing" delivers the message that marketing success comes from creating and focusing on the needs of Tribes rather than spamming everyone possible.
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Similar ideas
Why right habits are important
Success requires consistent aligned action... and the right habits ensure you keep taking meaningful action even when feeling unmotivated or uninspired.
Habit-
- frees up focus for other things by putting actions on autopilot.
How to Get Action
- Win their confidence by deserving it – by your sincerity, being properly introduced, being qualified to speak on your subject, and telling the things your experience has taught you.
- To persuade an audience, you should:
- Capture their attention.
- Earn their trus...
Our relationship with stories
Good stories catch your attention, connects you by drawing you in and move you to action. Stories that don't capture your attention will fail to deliver their message.
When participants remain engaged with a story and see characters overcome conflicts, they will empathi...
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