Find a "Need"
So what's the solution? How do you compete with thousands of businesses around you using the same internet to market their products? Well, you don't.
According to Seth Godin, you will need to find a need or a desire for something and create a product that meets or solve that need. That need can be related to anything such as freedom, belonging, connection, strength, adventure or any human need that needs to be fulfilled.
Once you have discovered a "Need", you now have the basics of your marketing plan. You now have a "Why" that your product will solve.
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"This is Marketing" delivers the message that marketing success comes from creating and focusing on the needs of Tribes rather than spamming everyone possible.
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