Use Network Effect
You will need to use the connections of your Tribe. Your current customers already have a social network of their own and by leveraging those connections, your business can grow much wider than its current size.
The more they love your product, the more they will want others to join in. This way, after a while, your product would have garnered enough social proof and word of mouth that people outside your Tribe would love to join in.
As you start getting more users, more feedback, and more revenue, keep on reinvesting and making it a loop of success.
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"This is Marketing" delivers the message that marketing success comes from creating and focusing on the needs of Tribes rather than spamming everyone possible.
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