ALEX HORMOZI

• Most of us learn to base our self-worth on comparisons and competition. We think about succeeding in terms of someone else failing—if I win, you lose; or if you win, I lose. Life becomes a zero-sum game. We all play the game, but how much fun is it really?

• Win-win sees life as a

Instead of making one single offer, try offering 3 possible scenarios:

1.  Something that works for you but can be very expensive for the other party. A win-lose.
2.  The red herring. Something that is a lose-lose for both parties. An option through which no one ...