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Self-care
Self-care is characterized as a market for purchasable experiences like massages, manicures, and "me time."
The origins are in secular rituals meant to calm the nervous system. It is focused on doing anything that might make someone feel good.
134
456 reads
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The Marketing
While self-help wellness products came from the health-food store with practical or medicinal packaging, self-care wellness products often look like a new kind of high-end beauty product.
109
664 reads
Spiritual self-help
Much of the wellness content is gestural - establishing boundaries, going to the doctor, doing less.
There is an overlapping section between self-help and self-care that could be categorized as "spiritual self-help." Spiritual self-help wants to fix less often and focuses on understanding ...
142
400 reads
The Leaders and Vendors
The authorities of a self-help wellness sell a specific program to live by and include exercise alphas as well as diet gurus.
Other wellness entrepreneurs serve the kinds of people who want spirituality and connection, and self-awareness along with physical care.
105
194 reads
Wellness
Wellness has been popularly understood as an extension of self-help, a category that is all about personal optimization and productivity.
More recently, wellness has been marketed as self-care. It is softer and more forgiving.
123
525 reads
Self-help
Self-help is far removed from self-care. Self-help is about fixing something while self-care thinks you're already great.
The trendy self-help is linked with business management and entrepreneurialism. Self-help seeks to categorize and instruct.
132
487 reads
Authority vs. the Me-Archy
Many newer wellness products are direct-to-consumer and include custom vitamins from subscription services, as well as curated boxes filled with candles and jade rollers.
While self-help-styled wellness involves orthodox top-down, rules-based wellness, newer self-care wellness is an ea...
107
194 reads
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Self-Care Is Difficult
It is much easier for us to make decisions that feel good right now (“quick-fixes”) than it is to have the discipline to make decisions that may suck now but feel really great later.
Self-care can be really hard because it’s a long-term play. But your well-being is worth the trouble.
Treat yourself right
Now is a fine time to do self-care rituals that, at other times, you might consider to be unnecessary splurges.
Shop for clothes, accessories, or makeup. Get a new haircut. Nibble on some chocolate. Anything that boosts your sense of yourself as someone worthy of comfort and pride.
Spiritual self-help
Much of the wellness content is gestural - establishing boundaries, going to the doctor, doing less.
There is an overlapping section between self-help and self-care that could be categorized as "spiritual self-help." Spiritual self-help wants to fix less often and focuses on understanding ...
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