The Leaders and Vendors

The authorities of a self-help wellness sell a specific program to live by and include exercise alphas as well as diet gurus.

Other wellness entrepreneurs serve the kinds of people who want spirituality and connection, and self-awareness along with physical care.

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Self Improvement

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Wellness

Wellness has been popularly understood as an extension of self-help, a category that is all about personal optimization and productivity.

More recently, wellness has been marketed as self-care. It is softer and more forgiving.

Self-care is characterized as a market for purchasable experiences like massages, manicures, and "me time."

The origins are in secular rituals meant to calm the nervous system. It is focused on doing anything that might make someone feel good.

Self-help is far removed from self-care. Self-help is about fixing something while self-care thinks you're already great.

The trendy self-help is linked with business management and entrepreneurialism. Self-help seeks to categorize and instruct.

Much of the wellness content is gestural - establishing boundaries, going to the doctor, doing less.

There is an overlapping section between self-help and self-care that could be categorized as "spiritual self-help." Spiritual self-help wants to fix less often and focuses on understanding and calm, much like self-care.

Many newer wellness products are direct-to-consumer and include custom vitamins from subscription services, as well as curated boxes filled with candles and jade rollers.

While self-help-styled wellness involves orthodox top-down, rules-based wellness, newer self-care wellness is an easy sell through human design, snail-mucus face masks, or whatever works.

While self-help wellness products came from the health-food store with practical or medicinal packaging, self-care wellness products often look like a new kind of high-end beauty product.

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Staying home live on Social Media

In the last decade, social media apps like Twitter and Facebook ensure that millennials can easily show off their staying home antics to other people who are also staying at home, making it a virtual house party.

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IDEAS

Capitalism briefly convinced us, and many others, that the best way to take care of myself was to spend indulgently and snatch up any luxury that caught our eye.

  • The truth is, at that stage in my life, the self-care I actually needed was financial discipline .

Telling myself no to things that I do not need and that are not good for me is just as much a part of self-care as anything else.

Self-help books seem only to give high-level advice and never specifically explain how to drive this wisdom home.
However, wisdom applies to so many different situations and in so many ways, that it is impossible to go through every possibility of application.

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