Popular weight-loss regimes were talked up as self-help tools for the emancipated woman. Success and inner balance required control of the body through dieting and exercise.
The link between fitness and health caused fitness studios to become popular. Low-fat foods were emphasised. The famous F plan diet emphasised eating high fibre and low calories. At the end of the 20th century, diets such as the Atkins diet returned to Banting's emphasis on lowering carb intake.
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