Disentangle Intent from Impact
- Recognize that the impact of actions can differ from the intent behind them.
- Discuss both the intent and the impact to clarify misunderstandings.
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Search Intent
Search intent is the reason behind a searcher’s query.
It helps us recognize whether the keyword and our content match together.
Commonly recognized search intent types:
- Navigational – the user is searching for a specific website/brand
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How to identify the search intent?
Sometimes it’s hard to guess the search intent behind a keyword.
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13. Discuss Behavior, Impact And Action
Focus on the impact of specific behavior and give expected corrections, but refrain from focusing on personality or intent. This causes less hurt feelings.
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