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How to identify the search intent?
Sometimes it’s hard to guess the search intent behind a keyword.
Search engines deal with the same struggle. They don’t always know the search intent with 100% accuracy but they do their best to serve results that will most probably satisfy the user based on the large amount of data they have.
The best way to find out the search intent behind a search phrase is to follow these steps:
- Look at the search results
- Scan the top 10 pages
- Identify the most common type of content
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MORE IDEAS ON THIS
What is a focus keyword?
The focus keyword is a keyword that is the best representation of the page’s topic. You use it in the key on-page elements to optimize your page to rank for the topic.
The best practice is to first find a good keyword and then create content for it rather than the other way round.
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What is the Keyword Tripod Rule?
Keyword research is much more than just finding new keyword ideas. You need to analyze them and pick the ones you’ll actually use in your content strategy.
The Keyword Tripod Rule is a simple rule you can follow when selecting the focus keyword for your page.
It reminds you of the 3 ...
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Why a “tripod”?
Because the tripod stands steady only if all three legs have a good ground.
The same applies to any keyword and the three factors mentioned above:
- If the difficulty is OK and the keyword is relevant but it has no search volume, you’ll get no traffic because nobody uses the keywo...
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Keyword Difficulty
Keyword difficulty is an SEO metric that estimates how difficult it is to rank for a keyword, based on the authority of the sites that already rank for that keyword.
The higher the keyword difficulty, the harder it is to rank for that keyword.
The metric on a scale of 1-10 takes in...
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Search Volume
Keyword search volume refers to how many times a keyword is searched for in a search engine during a certain time frame (usually a month).
The higher is the search volume of the keyword, the more visitors you’ll get if you rank for that keyword.
Knowing the search volume helps you ...
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Search Intent
Search intent is the reason behind a searcher’s query.
It helps us recognize whether the keyword and our content match together.
Commonly recognized search intent types:
- Navigational – the user is searching for a specific website/brand
- Informational – the user ...
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