How to identify the search intent?
Sometimes it’s hard to guess the search intent behind a keyword.
Search engines deal with the same struggle. They don’t always know the search intent with 100% accuracy but they do their best to serve results that will most probably satisfy the user based on the large amount of data they have.
The best way to find out the search intent behind a search phrase is to follow these steps:
- Look at the search results
- Scan the top 10 pages
- Identify the most common type of content
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Search Intent
Search intent is the reason behind a searcher’s query.
It helps us recognize whether the keyword and our content match together.
Commonly recognized search intent types:
- Navigational – the user is searching for a specific website/brand
- Informational – the user ...
How Search Engines Work
Search engines utilise web crawlers (also called spiders or bots) to crawl the web and fetch information about web pages. As they crawl each page, they index and store data such as page content, metadata, links and more.
This indexed data i...
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