Conducting Market Research
Product managers should be able to conduct effective market research to understand customer needs. This can be done by conducting interviews, surveys and then integrate these learnings into building a product the customers will love.
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Similar ideas to Conducting Market Research
Why do market research?
Market research allows you to meet your buyer where they are, & understand your buyer's problems, pain points, & desired solutions. You can then market your service to appeal to them.
Market research also provides insight into :
- Where your target audience & current customers cond...
What is market research?
You need to adapt your marketing strategy to complement the way today's consumers research, shop, & buy to sell your service. To do that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audienc...
Identify your target market
Working out who your target customers are will help you to identify the stores which are most likely to want to stock or sell your product, as well as being able to tailor promotional materials and marketing approaches for that demographic group.
Retailers will also prefer it if th...
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