The name of this brand of music was coined by an R&B disc jockey, Alan Freed, and it was known to many (but not too many) people that the term ‘Rock & Roll’ was slang for sex.
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Alan Freed, a music DJ and radio jockey, was an insider in the world of R & B and was the one who coined the name ‘Rock & Roll’ to the particular kind of new R & B, listened to by white kids. This repositioned the music product and took it to ‘rocking’ heights eventually.
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