#2 Become An Expert In Your Domain
Do you know why people trust Apple, Google or Microsoft? Because they are the experts in their domains.
Nobody can design products more innovative than Apple. Software better than Google and professional tools more refined than Microsoft.
They have been in the game for so long that they have learned everything there is to appeal to their target market.
You need to do the same. You need to select a domain and master it.
Learn all you can about it and be ready to teach others and answer questions when your audience comes looking for you.
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