#2 Become An Expert In Your Domain

• Assess the situation. Be clear about whom you need to influence and what you want to accomplish.
• Know your audience. Identify and understand your stakeholders and their needs. 
• Review your ability. What tactics do you use most often?  What new tactics cou...

Walt Disney realized that to tell the best stories he had to invest in teaching his artists how to be the best if he wanted his movies to be the best. They then invested more and created their own schools.

We need to be less concerned about how we look at our stories and instead focus on...

Constructive criticism clearly describes the behavior that you want changed. Examples:

• Don’t say they are irresponsible, provide the dates when they have come in late.
• Don’t say they are disrespectful, reference how they roll their eyes and sigh.
• Don’t say they...