Ideas from books, articles & podcasts.
Walt Disney realized that to tell the best stories he had to invest in teaching his artists how to be the best if he wanted his movies to be the best. They then invested more and created their own schools.
We need to be less concerned about how we look at our stories and instead focus on...
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Though a cartoon is two-dimensional, to make an emotional connection with the audience characters need action and re-action. Walt Disney had his artists focus on learning that.
Too often presenters are so caught up in what they are going to say they never take time to add the “element” o...
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Walt Disney took suspension of reality a step further building theme parks that brought people into his world. You can bring people into your world through storytelling and brand activation.
Brand activation is when you combine storytelling with unique experiences to increase awareness a...
published 5 ideas
Disneyland is more valued than ever for its art. The theme park is also revealing how America interprets the world and itself.
Stepping into Disneyland is like stepping into a fantasy storybook. New Orleans Square has a version of a swashbuckling South, with pirate...
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