- Assess the situation. Be clear about whom you need to influence and what you want to accomplish.
- Know your audience. Identify and understand your stakeholders and their needs.
- Review your ability. What tactics do you use most often? What new tactics could you try in this situation?
- Brainstorm your approach. What tactics would work best? Which logical appeals will be most effective? How could you make an emotional or cooperative appeal? etc.
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