Apology Is Complicated
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A recent study in a marketing journal advises to use gratitude, and start with a note of thanks towards what has been endured by the recipient.
For Example, Saying “Thank you for your patience’ instead of ‘Sorry for the wait’.
While apologizing, a certain cost has to be paid up. The point of this cost is not to benefit or enrich the recipient of the ‘Apology Gift’ but the sacrifice or the hurt the giver is willing to undergo.
For Example, an offer to cancel a weekend trip in order to spend that time with the partner.
... along with justifications is all we normally blurt out during a heated discussion or argument, and it just makes things worse.
Focus on the present and the future, and not try to justify the past.
Forgiveness does not mean forgetting or minimising the pain we feel; nor is it about excusing others.
Forgiveness means making a conscious and deliberate decision to let go of our feelings of resentment or revenge, regardless of whether the person who has upset us deserves it.
An apology is one of the most profound interactions two human beings can have with one another.
Research by Lazare and others suggests effective apologies—meaning those that are accepted by an offended party—all tend to share a set of underlying features.
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